“A logo does not sell (directly), it identifies.” – Paul Rand

We are completing our rebranding analysis with a design team from the Boston University AdClub led by Justin Lau.  The reassessment of our firm logo and visual identity provided an opportunity to reflect on nearly 5 years of investigations, working relationships as well as the evolution of our studio mission.

Work in progress – business card mock-ups. Copyright BU AdClub, Justin Lau 2013

Stay tuned as we complete the (re)branding exercise with the AdClub. Kudos go out to Justin for his diligent and thoughtful analysis  of our rebranding objectives.

All photographs, images and drawings copyright BU AdClub and XChange Architects LLC, unless otherwise noted.